Piero Gallucci, the founder of this ultimate coffee experience, found intense happiness in the smell of freshly brewed coffee since childhood. During his student days, coffee drinking initially served as a daily necessity to get through the day, but gradually evolved into an emotional experience. His continuously growing passion for coffee soon made him realize that while there were many espressos with qualities that appealed to him individually, there simply wasn't one espresso that combined all these separate aspects. This realization prompted him to embark on a quest for the perfect espresso, with the perfect composition, structure, aroma, and taste. His intensive search, constant tasting, and refining... ultimately led to an exceptional flavor and aroma composition, as well as to the quality that PIU' stands for today.

Aromas that make you crave "more," and that was also the basis for the name choice ("PIU'" is the Italian translation of "more").

Caffè PIU’ is a unique total concept that elevates the aspect of "coffee" to a higher level. Tradition, the Italian lifestyle, passion, pursuit of quality, respect for authenticity... all these values are encapsulated in a small cup of Italian coffee, and you can simply taste it. Everything shows the significant role that coffee, and espresso in particular, plays in Gallucci's life. "Everything begins and ends with coffee," says Gallucci. "Coffee doesn't just belong in my life, it IS my life." Or how genuine love for your product contributes to an authentic success story.